Koninklijk Concertgebouw internationally known as the Royal Concert Hall in Amsterdam. With a group of students, we worked on a project given to us by DigitasLBi Amsterdam.
The reason of this project was that the RCH is struggling with the declining amount of visitors. This is mostly caused by the age gap where the youth seems not to be interested in visiting a classical orchestra.
Up to us to figure out what we could do to attract young people towards the RCH. The RCH is located on the Museum Plein which is a very touristic spot as it is near lots of museums, especially the Rijksmuseum. We focused on young tourists and came up with a gamification concept to turn famous paintings into objects that young tourists could interact with as if they were conducting an orchestra.